TimSK Case Studies —
Completed Projects in Montenegro

Format: lease + full launch and management
Situation: the hotel was mothballed and completely non-operational.
TimSK Actions: restored the property; established service standards; launched food service; organized operations; opened sales channels.
Results: record-breaking revenue in the hotel’s entire history in Year 1; additional growth in Year 2.

Format: Sales and Reservation Management
Situation: The owners managed the property independently during their first year, resulting in unrealized potential and lower profits
TimSK Actions: Built a multi-channel sales distribution network, implemented a dynamic pricing strategy, and attracted a higher-paying guest profile
Results: Revenue doubled in the first year with TimSK, followed by ~30% annual growth in subsequent years

Format: Year 1 — Full Management; Year 2 — Sales Outsourcing
Situation: Complete lack of operational standards, structured processes, and effective sales management
TimSK Actions: Developed standard operating procedures for kitchen, reception, and guest service; revamped property positioning; successfully transitioned operations to a partner while retaining sales management
Results: Record-breaking revenue in Year 1; additional +30% revenue growth over the record in Year 2

Format: Sales and Reservation Outsourcing
Situation: Irregular rentals by owners and low overall occupancy
TimSK Actions: Connected major booking channels, optimized dynamic pricing, and established direct, effective guest communications
Results: High occupancy rates, increased average daily rate (ADR), and satisfied property owners

Format: Sales and Reservation Management
Situation: The location was considered inconvenient and unpopular
TimSK Actions: Created a new positioning strategy, designed a targeted presentation, and set up effective sales channels
Results: A successful season, satisfied owners, and consistent demand

Format: Sales and Reservation Management
Situation: Low demand due to property location
TimSK Actions: Enhanced online presentation, optimized pricing structures, and expanded distribution channels
Results: Full seasonal occupancy and outstanding guest ratings

Format: Targeted Booking.com Listing Optimization
Situation: Incorrect Booking.com setup and outdated photography were reducing visibility and overall booking volume
TimSK Actions: Aligned room categories, conducted a new photoshooot, and completely revamped the visual appeal and listing structure on Booking.com
Results: Enhanced property appeal on Booking.com and a noticeable surge in seasonal bookings

Format: outsourced sales & reservations.
Situation: the owners previously managed sales independently.
TimSK actions: rebuilt the online presence, OTA setup, pricing strategy and PMS.
Results: +38% revenue compared to the previous year.

Format: outsourced sales & reservations.
Situation: strong seasonality and untapped year-round potential.
TimSK actions: upgraded the online presence, OTA channels, pricing and PMS; launched year-round sales.
Results: +43% revenue, with bookings even during winter.

Format: outsourced sales & reservations.
Situation: the property needed a systematic online sales strategy.
TimSK actions: upgraded photos and positioning, OTA channels, pricing, PMS and sales channels.
Results: the owners focus on guests while TimSK manages sales and reservations.

Format: outsourced sales & reservations.
Situation: the owners previously managed sales independently.
TimSK actions: completely rebuilt the online presence, OTA setup, pricing, PMS and booking system.
Results: +35% revenue compared to independent operation.

Format: outsourced sales & reservations.
Situation: weak online sales despite the property's strong potential.
TimSK actions: completely upgraded positioning, photography, OTA channels, pricing and PMS.
Result: +95% revenue compared to the previous year.

Format: outsourced sales & reservations.
Situation: the villa needed a professional online sales system.
TimSK actions: developed positioning, visual presentation, OTA channels, pricing, PMS and booking system.
Results: a complete sales system managed by TimSK.

Format: outsourced sales & reservations.
Situation: the property needed a structured online sales system.
TimSK actions: upgraded the online presence, OTA channels, pricing strategy and PMS.
Results: sales and reservations are fully managed by TimSK.

Format: outsourced sales & reservations.
Situation: a new property preparing to enter the market.
TimSK actions: developed positioning, pricing strategy, website, OTA channels and booking system.
Results: a complete online sales infrastructure was created for the property.

Format: outsourced sales & reservations.
Situation: the property's online sales required a complete relaunch.
TimSK actions: restored sales channels and upgraded the online presence, pricing, room categories and PMS.
Results: a fully functioning sales and reservation system.

Format: outsourced sales & reservations.
Situation: the property joined TimSK at the end of July with zero bookings for August.
TimSK actions: urgently rebuilt online sales, pricing and booking channels.
Results: 85% occupancy in August and revenue above the owners' expectations.